The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses is a groundbreaking book by Eric Ries that introduces a systematic, scientific approach to creating and managing successful startups. This methodology helps entrepreneurs test their ideas quickly, adapt to customer feedback, and avoid wasted time and resources.
Ries introduces key principles like the Build-Measure-Learn loop, validated learning, and the Minimum Viable Product (MVP) to help startups innovate and grow sustainably. Whether you're launching a new business or improving an existing one, this book provides practical strategies to navigate uncertainty and maximize success.
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